MIGHTY HERO

Mighty Hero is a sandwich shop restaurant chain concept based in New York, NY that sells a variety of submarine sandwiches, cookies, chips, and beverages. The name "Mighty Hero" is derived from the famous hero sandwich as it is referred to in New York, being described as a sandwich so large "you had to be a hero to eat it". The identity of the brand takes on that metaphor and extends it further with a variety of superhero-inspired illustrations and language. The heroic black and golden yellow Batman-inspired color scheme helps to communicate power and a sense of alertness to all of its mighty and hungry customers. Mighty. Meaty. Delicious.